Brewing speed is part of the process in achieving optimal coffee flavor. Mr. Coffee Optimal Brew 10-cup Thermal Coffeemaker brews coffee 26% faster, meaning you can brew a full pot in less than 7 minutes (compared to competitive thermal Coffeemakers tested). In addition, this Coffeemaker is engineered to heat water up to 205 Degree Fahrenheit, which is the ideal brewing temperature to optimize flavor from the grounds. The double-wall, vacuum-insulated, stainless-steel thermal carafe keeps the flavor fresh and the coffee hot for hours. Mr. Coffee Optimal Brew is designed with some of our Coffeemakers' other top features including water filtration, delayed brewing, Pause 'N Serve, removable water reservoir and auto shut off.